Microsoft and Starbucks: Navigating Challenges and Changes

This chapter explores Microsoft's investment strategies in the gaming sector, detailing the shift towards revenue from Xbox content amidst declining hardware sales. It also examines the challenges Starbucks faces with customer experience and the effectiveness of its reinvention plan, particularly in a competitive coffee market. Additionally, the chapter touches on Peacock's efforts to enhance user experience for the upcoming Paris Olympics after previous disappointments.