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The First Time You Don't Increase Your Ad Spend
In 2000, you didn't know that increasing your ad spend at that time would yield greater results. So I got lucky in that regard because I was able to take advantage of a mispricing in the marketplace where I wasable to buy all these ads at a really, really low cost. And it worked. If you do that five years later, even it wouldn't work anymore, you wouldn't be able to be profitable.