Missing Pages: An Investigative Podcast on the Book Publishing Industry  cover image

Kaavya Viswanathan: The Untold Story

Missing Pages: An Investigative Podcast on the Book Publishing Industry

CHAPTER

Why Teens Are More Attractive Than Adults

Tara helped us understand why someone like Kaviya was particularly attractive to marketers. Teens and YA readers are way more susceptible to a package than an adult reader, Tara says. "There's nothing that a teen hates more than a phony," she adds.

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