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274 Reimagining Product Design is Product Management

This is Product Management

CHAPTER

Creating a New Way of Working

The clash racket was designed to appeal to consumers. The company used design as a way to the conversation for the consumer needs. It created a level of empowerment with people who could influence throughout the organization, says Mr Rennard. "We had all the data we needed for the clash racket to be a winner," he adds.

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