274 Reimagining Product Design is Product Management
This is Product Management
00:00
Creating a New Way of Working
The clash racket was designed to appeal to consumers. The company used design as a way to the conversation for the consumer needs. It created a level of empowerment with people who could influence throughout the organization, says Mr Rennard. "We had all the data we needed for the clash racket to be a winner," he adds.
Transcript
Play full episode
