How to Get a Meeting With Anyone

In your first book, how to get a meeting with any one, you pioneered that term contact marketing. It's a fusion of marketing and selling that uses micro pocus campaigns to connect with high value accounts. Personalization doesn't have to be an element of it, but it often is. So i would encourage everybody to to get that book. And you have just released a brand new book, which is a follow up, which is called get the meeting. You're using these small campaigns to reach to the people who have the greatest ability to change the scale of your career, your business and ultimately your life.