The Value Isn't There for Me

Jesse Jackson: The value isn't truly there for people. It really isn't. After you do the trade offs enough, at least of the 30 people I've talked to, they realize, oh, the value isn't there for me either. So that first rule is absolutely key. You take the second rule and you add it to it where you say embrace your true expenses. He says look ahead to larger, less frequent expenses like Christmas or a vacation but break them up into monthly amounts.