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Don't Be Fake

REWORK

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How Do You Approach Being Real and Human When Something Is Negative?

CNN.com's Kat Kinsman talks about being real and human when dealing with customers. She says sometimes people feel like the only way to get what they need is to kind of go really big, or forget about that human connection. "We try to really hear where they are and sort of what type of frustration it is," she said.

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