Banking Transformed with Jim Marous cover image

The Great Banking Debate Rewind

Banking Transformed with Jim Marous

00:00

User Experience Replaced Marketing as the Mechanism for Attracting Consumers

The pair debated the idea that user experience has replaced marketing. They also disagreed on what was not attainable, such as loyalty and personalization. The debate ended with a discussion of open banket - which they did not discuss.

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