Best Practices Are Not the Right Way to Go

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Once something becomes a best practice, it's not going to work anymore. Tons of people are already doing it today. That means you're not standing out at all in this market. Content AI is the perfect tool to use for repurposing if you need to do small tweaks on stuff or like use an existing piece of content to churn out a variety of other pieces of content.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.

As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.

Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.

You’ll also hear Tracey’s spicy take on why content marketing is chaos.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

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Follow Tracey:

LinkedIn: linkedin.com/in/traceyrwallace

Twitter: twitter.com/TraceWall

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Timestamps:

00:00 Intro

00:57 Vogue Ambition

03:36 All The Latest Cat News

07:53 The Goal Is 100%

10:47 The Importance of Building In Time