3min chapter

Freakonomics Radio cover image

544. Ari Emanuel Is Never Indifferent

Freakonomics Radio

CHAPTER

Emanuel's Deal-Making Machine

Emanuel is a deal-making machine. His agency Endeavour has 11,000 employees in 36 countries and revenues of $5.3 billion last year. Emanuel's first big deal was in 2009 when his relatively small Endeavour agency merged with the much larger and more historic William Morris agency. Since then he and his partners have bought all or part of the following: IMG, Miss Universe franchise, sports betting tech firm called OpenBatt,. In 2016, the Biggie, the Ultimate Fighting Championship or UFC, the huge mixed martial arts league. That cost $4.2 billion. This year, they spent $9.3 billion to acquire WWE, the Pro Wrestling League

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