#188 Penn Signs A $2 Billion Deal With ESPN & Dave Portnoy Gets Barstool Back For Free
The Joe Pomp Show
00:00
Barstool and the Penn Deal: A Win-Win Situation
The idea was that in a world where FanDuel and DraftKings were spending billions of dollars annually on marketing, Barstool's audience would help them drastically reduce customer acquisition calls. That was the thought, right? But it didn't work. Penn now just own a fraction of the overall market.
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