Influence by Robert B. Cialdini | Audiobook Summary
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How to Get People to Like You
The reciprocity principle is evoked via upfront games and prizes to gain commitment. We tend to like people who are similar to us, be it in background, interests, age, or religion. You can get someone to like you better by dressing like him or her or claiming to share similar interests. Our feelings toward people are affected by what we associate them with. People dislike people who bring us bad news even if they've not caused the news.
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