Industry Efforts to Improve Efficiency

A single Q&A session with a large language model can consume more than a half-liter of fresh water to cool servers. Asking ChatGPT one question reportedly consumes 10 times as much electricity as a conventional Google search. And generating an image is equivalent to charging a smartphone.

Should we be worried about that?

Climate advice columnist Michael J. Coren doesn’t think so – or, at least, we shouldn’t lose sleep over it. 

Today on “Post Reports,” he joins host Colby Itkowitz to dispel myths around AI’s energy consumption, explain how to use AI chatbots responsibly, and break down our other energy-intensive digital habits. 

Today’s show was produced by Rennie Svirnovskiy. It was edited by Ted Muldoon and Reena Flores, and mixed by Sean Carter. Thanks to Marisa Bellack. 

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