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8min chapter
Local veggies, national scale: Sweetgreen co-founders
Masters of Scale
Strategic Expansion and Scaling Challenges
The chapter explores the strategic decisions and challenges faced by Sweet Green's co-founders as they expanded their business into new markets like Philly, New York, Boston, and California, focusing on building the brand effectively in each city. It delves into the importance of evolving systems, tools, team members, and real estate strategy while maintaining cultural contributions within the team. The chapter also discusses the decision for a well-established business like Sweet Green to go public as a strategic move for future growth and the accountability it brings.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode