The Learnings From Your First Subscription

Bawell: I think two things stood out as learnings. The first was around simplifying the proposition for learners. And the second around not using free trial. For premium products, it actually often dilutes your conversion. It gives the user two moments to actually turn out of what they're doing.

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Episode notes

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live.

Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips on how Babbel Live differentiates itself from its competitors in the market.

Listen to the end to steal Belen’s predictions of the future of subscription apps, and her view on the benefit of pursuing product-led growth.

For noteworthy quotes and key takeaways from the episode, read the article - How to create and launch a success in a crowded market with Belen Caeiro.

Episode Topics at a Glance

Three attempts, one success
Product marketing
Babbel’s unique selling proposition
Start-up approach
Why free-trial doesn’t work for every app
Simplifying the acquisition flow

More about Belen Caeiro

Prior to Babbel, Belen led the international roll-out of SoundCloud’s monetization options. She was involved in the early-stage development of other online companies in the entertainment and ticketing industries. Now based in Berlin, Belen is originally from Argentina and lived in Spain, Singapore, the Philippines, the United States, and the Netherlands. She’s a firm believer that learning new languages helps us understand each other and integrate new perspectives into our way of thinking.

Belen Caeiro’s Links