The Challenge of Giving a Gift

A gift, by its very nature, is recipient focused. 99% of the time they have the logo of the sending organization on them. We're trying to turn that other person into a bill board for us. That's not a gift. And the other person, especially when you're dealing with affluent people, like nobody in america, really in western society, needs more crab. They don't need more stuff. So i think people haven't put strategy in place with their swag. It's better to be really thoughtful and say, hey, these i might have ten thousand relationships, but these are the thousand that i really want to influence. Go all in on a smaller number