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#47 - Robot Lawyers, Pay to Lose Weight & Prudent vs. Wild Card Managers

My First Million

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Marketing Mastery: The Dana Effect

This chapter explores a successful marketing campaign by Barstool Sports, led by a camera guy named Dana, who transformed a humorous social media moment into a booming merchandise venture. It highlights the importance of community engagement and the unique, personality-driven approach that led to remarkable sales growth for the Zillion Beers brand.

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