How to Beat the Recession
Marketing Against The Grain
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Maximizing Impact: Short-Form Content and Effective Leadership
This chapter delves into the role of short-form content in marketing strategies, stressing the balance between engagement and quality. It introduces the CCN leadership model—Compliment, Clarity, and Nudge—highlighting how positive feedback and clear direction can enhance team dynamics. The discussion emphasizes the importance of leveraging successful ideas across platforms while fostering a supportive atmosphere for constructive feedback.
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