2min chapter

Masters of Scale cover image

Rapid Response: How to scale tech responsibly, with former Google ad chief and Neeva founder Sridhar Ramaswamy

Masters of Scale

CHAPTER

The Magic of Subscription Businesses

The ultimate subscription company, finally, is casco. Most of their profit comes from the yearly membership fees that you pay. And they have a 91 % retention trate. So with something like a one percent market share, which is very small and would be considered a failure anywhere else, the can actually be an enormously successful sas subscription company.

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