Introduction

Gretchen Rubin (@gretchenrubin) is a former lawyer turned podcaster and best-selling author. Her latest book is The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better (and Other People's Lives Better, Too).

• We tend toward one of four archetypes based on how we respond to expectations: Upholders, Questioners, Obligers, and Rebels.
• Understanding these tendencies improves the ways we motivate and influence ourselves and others.
• We explore each tendency and how we can optimize our mental models and self-talk to get ourselves on the right track.
• We learn how to spot these tendencies in others and ensure we're using the right types of incentives and communication to get the best from those around us.
• Take the quiz 600,000 others have taken to better understand how these frameworks can galvanize significant and lasting change.
• And much more...

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