How I Built This with Guy Raz cover image

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

CHAPTER

Strategic Expansion in the Electric Vehicle Market

This chapter explores the strategic expansion plans of an electric vehicle company, focusing on their introduction of mid-priced models to enhance accessibility in the market. The discussion contrasts these strategies with past automotive launches, emphasizing the importance of pricing and innovative manufacturing in achieving balance between performance and affordability.

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