For over 20 years until the end of the 1920s, the American catalog home boomed and busted. The whole business model was fascinating. Flip through this wonderfully illustrated catalog from Sears or Aladdin Homes, find a house, and then buy. Then they shipped you the house. Your house is now in the mail! How did this industry suddenly explode into being? And what eventually ended it? In this video, let us dive into the rise and fall of the kit houses in the catalogs.
Get all episodes of Asianometry, Sharp Tech, Sharp China, Stratechery Updates and Interviews, Greatest of All Talk, and Dithering as part of Stratechery Plus for $15/month or $150/year.
Listen to Stratechery.
Listen to Dithering.
Listen to Sharp China.
Listen to Sharp Tech.
Listen to Greatest Of All Talk.
