2min chapter

Behind the Bastards cover image

Part One: Edward Bernays: The Founding Father of Lies

Behind the Bastards

CHAPTER

Do You Have a Big Head?

In 1928, American Tobacco Company head George Washington Hill came up with the slogan "Reach for a Lucky instead of a sweet" Since being skinny had just come into vogue, if he could convince women that cigarettes would help them lose weight, he could get them super fucking addicted to tobacco. Don Draper is kind of based on Edward Bernays except without the whole square head thing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode