Is Live Shopping Going to Take Off in the US?

This week we continue our special five episode series on The Information 50, our annual list of the most promising startups valued at less than $1 billion.

In episode two, executive editor Amir Efrati first talks to reporter Malique Morris about commerce startups worth watching, including a budding rival to Shopify, a fashion marketplace and a facilitator of limited-edition merchandise “drops” for celebrities and shows such as “Succession." Next, Malique talks to Rachel Tipograph, founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.