Reliability as a Tagline

The tagline almost was an afterthought after we started engaging with our users because that's when it shows the veracity and it shows kind of the credibility of what the team's doing. We had checks and balances in place for us to understand what kind of traffic were we serving and if there were, and we noticed a certain drops in traffic. So anything that we both start off with, A, is it available? Are we having strong SLOs? And C, is it really reliable? It feels like reliability is one of those things nobody cares about until you're not reliable. Then suddenly it's the most important thing in the world.