6min chapter

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The Internet's First Main Character? | The Redemption of Jar Jar Binks

TED Business

CHAPTER

The Redeeming of Jar Jar Binks

Dylan Merrin: The name Jar Jar Binks functions as a Rorschach test. Over the course of the next six episodes, we're going to explore why this fictional character drew such a strong response from the most ardent Star Wars fans and casual moviegoers alike. We're going to dig into how that response went viral at a time when the word viral was more commonly used to describe a medical condition than a pop culture trend. And we'll see how something that sounds like an ironic novelty story actually has some profound implications for our current era.

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