Money Talks: Europe’s luxury crown
Economist Podcasts
Strategic Acquisitions in Luxury Fashion
This chapter explores the strategic acquisitions of luxury fashion brands by a multi-brand platform from Italy, focusing on the motivations behind acquiring Tom Brown and Tom Ford. It discusses the impact of market challenges, the importance of Italian craftsmanship, and adapting to new consumer dynamics, particularly in the wake of the pandemic. Emphasizing innovation and the delicate balance of exclusivity and accessibility, it highlights the evolving landscape of the luxury industry and its future trajectory.
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