NBC 785: Tom Ruwitch: Why Storytellers Sell More and Have More Fun Doing It
Natural Born Coaches
00:00
Is There a Lot of Fun at Parties?
Ben Settle is a master at emailing. He he more than just about any marketer out there takes the approach that says, you either want to be loved or hated and being in the mushy middle in between is not a great place to be. If you have a little bit of fun, if you're a little bit bold, if you make people laugh a little bit, you know, that probably wasn't going to be his best client anyway. You'll surprise yourself at how receptive most people are.
Play episode from 06:34
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