How Atlassian Does Product-Led Growth by Atlassian VP of Product
The Product Podcast
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The Three Dimensions of a Customer's Experience
The most important thing is to create an experience where customers can discover your product, sign up and use it. Any customer, in interaction with sales or chat, treatid as a bug. Really look at what kind of questions your customer asking. And then use that to improve the on boarding expedience furthern. The likelihood of this user converting into a a long tom customer goes out significantly.
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