Mercedes-Benz is planning to go all electric by the end of this decade. The company has been around for 130 years, but says it's a little crazy to try to do it that fast. Every new vehicle architecture from 2025 forward will fundamentally be developed as an electric only architecture. "There's really a let's go atmosphere inside the company to move forward into this new CO2 free future"
How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes for whatever challenges and opportunities are ahead. From strategizing for the luxury market — balancing volume with desirability — to grappling with the complications of economic disruption, Källenius takes us inside the epic transformation of an iconic brand.
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