4min chapter

WTF Gym Talk cover image

Brand Strategy with Bertus Albertse of Jabz Boxing

WTF Gym Talk

CHAPTER

Should You Focus More on Client Acquisition or Retention?

Coaches and owners do naturally out of passion and love for people. Give your attention, because it comes easier. It's more enjoyable. I also believe every client cancels. And o you accept that fact that everyone will leave, then you have the favor,. Then client acquisition has to be something you are yond good at. But i also seems just try not to extract too much from a client. In a digital market place that is changing every single year. If you sell the wrong thing to them, that's last time they come back. So it's a balance between h maximising revenue per member as well as user experience.

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