i don't know john folley very well, but i did go on a run with him once. I remember he stopped running. Most of the media company plays have been played. Try starid wercover sto sell yo bites. We'll try selling an exercise bag as facebook, but it's a social network. The old model was instagram, 13 employees, billion dollar exit. Everybody would love that. But it's just so hard right now to build an audience. And also ch pernese just want to go out into the real world and make a difference in the real world.