Steve Martin said you got to be so good They can't ignore you and you I Assume loved that quote enough to make it the title of one of your best-selling books. The advice really applies to that situation quite Analogously to the entertainment industry, which is what he was originally talking about in his book. If you just want to be unambiguously good at something that's rare and valuable and that's hard You need to relentlessly work to get there But if you can be so good they can't be ignored lots of good things start happening.

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