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#0079 - Pawel Huryn - Modern Product Management
No Nonsense Leadership
The Importance of Product Management Skills in B2B or B2C
Some companies feel that the product needs to be a B2B or B2C product manager but for me it's not that important. The core skills are similar like being a good communicator and pathizing with customers, working with the team, influencing others those general skills are the same. They just need enough skills to run product discovery and they can learn the rest. If anything knowing the particular market would be more important for me than knowing B2B Or B2C You will use different metrics in B2B you will not track engagement so often the sales process may be longerThe time to value will be bigger but the process is the sameso we need to acquire customers, activation
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