Most of the companies we take on have figured out paid ads. Their product is usually not, honestly, like to the point yet where they figured out a really strong organic stream. And then most people just don't have the operational fortitude to worry and worry about it. So for us, because we deal with the whole of the company, we attack it and then right. Yeah. We get a lot of room for optimization. Like there's a lot of things that aren't aligned with their culture. It's not 100%. You know what I'm saying? Most internet marketers are great marketers, great promoters. They suck at ops fulfillment. Go get your book, $100 million offers

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