The Digital Agency Growth Podcast  cover image

Jon Tsourakis on How to Build a High-Performing Agency

The Digital Agency Growth Podcast

00:00

The Art of Connection in Copywriting

This chapter explores the evolution of copywriting techniques alongside shifting fashion trends in digital communication. It advocates for a personalized, conversational approach that fosters genuine client relationships over outdated aggressive strategies. The discussion also emphasizes the psychological aspects of handling rejection and the importance of maintaining connections through value-driven interactions.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app