3min chapter

The Big Story cover image

The AI Gold Rush - E249

The Big Story

CHAPTER

Google's Third Party Cookie Replacement

There does seem to be a movement back towards doing more of that direct business. Whether or not these privacy sandbox API APIs are going to actually work is another thing that's kind of like, like percolating out there in the ether. From when Google said they were going to pull cookies to when they actually are planned to go away is I believe four and a half years, which is an eternity in the digital advertising world.

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