Selling mountain bikes all over the planet (Friends)
The Changelog: Software Development, Open Source
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Pandemic Pedals: The Mountain Biking Boom
This chapter explores the surge in mountain biking interest sparked by the COVID-19 pandemic, highlighting personal biking experiences and modifications. It discusses the resulting challenges for the bike industry, including supply chain disruptions and financial implications for brands. The conversation also emphasizes the success of boutique brands like Revel, Kettle, and Trail One in navigating these turbulent times through strategic decisions and community engagement.
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