5min chapter

Forcing Function Hour cover image

Learn the Secrets of Launching a Six-Figure Course with Tiago Forte

Forcing Function Hour

CHAPTER

The Chain of Beliefs for Building a Second Brain

Marketing coach: 'Think of it like a chain, like that, like a metal chain. If one link is missing, the whole thing breaks' The first third of your web page should not even talk about what you're selling. It should only be about them because you have to build them up. And this is where marketing can be such a powerful, an kind of altruistic thing. You know, you can actually teach them different mind sets and ways of thinking that help them believe in themselves.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode