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Learn the Secrets of Launching a Six-Figure Course with Tiago Forte

Forcing Function Hour

CHAPTER

The Chain of Beliefs for Building a Second Brain

Marketing coach: 'Think of it like a chain, like that, like a metal chain. If one link is missing, the whole thing breaks' The first third of your web page should not even talk about what you're selling. It should only be about them because you have to build them up. And this is where marketing can be such a powerful, an kind of altruistic thing. You know, you can actually teach them different mind sets and ways of thinking that help them believe in themselves.

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