Damond's Dollar Van Business

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Damon was a highly adaptive salesman, tuning into each customer's needs and demonstrating the value of his product. He soon expanded his offerings from hats to tea shirts but fobo was still mostly a side hustle. Damond had found his calling, his product, his customer and his authentic mission. But at this stage, much like his dollar van business, damon was more or less on his own.

How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.

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