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New Psychological Hacks to Get Your Customers to Take Action - Nancy Harhut

The Agents of Change Digital Marketing Podcast

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What Is the Power of Labels?

Scientists have found that a metaphor that gets over used and kind of becomes hackneyed no longer has that effect. If you label somebody is part of a particular group, they will start to behave as if they were a member of that group. This holds true unless the label is something that the person finds abhorrent. But even if you hadn't thought of yourself in a certain way, and somebody labels you that way, you know, soeone says, You're an entertaining, you're an entertainment influencer. And i belec i never really thought of myself that way, and like, nono, you are. It's pretty amazing just telling someone that they're remember

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