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Real Life Examples Of The Best Messaging Elements

The New Generation Entrepreneur Podcast

CHAPTER

Is There an Issue With My Appendix?

Lucero: People don't know how to communicate what it is they do in a way that gets them to buy. He says he was diagnosed with kidney stones, but the doctors didn't tell him why or how to fix it. "Their language was literally like 'take this an less you see how it's probably not going to happen again' and so i wanto analyze their diagnosis for a second," Lucero writes.

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