The Marvel Cinematic Universe

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The Marvel Cinematic Universe is so rich, it is known by three letters, MCU. Disney released its first Marvel movie in 2012, and as of last year, produced 15 more with many more on the way. That was a $4 billion acquisition. The Avengers are on track to become as well known as Mickey Mouse.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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