The Digital Transformation of Culture, Right?

Culture to a large extent wasn't, let's just say like pre digital, you because digital media wasn't ownable as such. Digital media transformed culture from being this ambient thing that then had discrete physical products to data. And so it only makes sense that going forward now, all of this now is can be rebundled into these really peculiar products, which are models. It was cute before, but I don't think it's going to be cute in 20 years. Otherwise, it'll be collectively owned by the shareholders of Google.