Introduction

No money in the marketing budget? There’s a way around that.

For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results.

But what if you don’t have any spare revenue? What happens then?

You get creative, that’s what.

Today, we lay out a plan for funding paid marketing — without actually cutting into your current revenue. At all. Sound impossible? Nothing in entrepreneurship is impossible! 

The key is to think outside your normal business model and products/services, and tap into a source of cash you might not have thought of. Sound mysterious? It’s actually pretty simple. Once you hear what it is, you’ll know how to level up your marketing without losing a dime. 

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