600k To 1.5m Subscribers In 4 Months - Scale Your Email Database & Revenue
Winning With Shopify
00:00
How to Scale Out of Control
The real challenge we've got as marketeers is customers now do not just click on a single advert and then make an impulse buy. The last six months with things like energy prices going up, there's big debts left after COVID in most government and public pockets. Because of things like that, people are making much more considered purchases which means when you look on your Google Analytics, it's like, oh, we're going to go through that. That doesn't exist yet. So yeah, we're filling up speed on that. GA4 is the next kick in the nuts, I'm afraid, when it comes to attribution. We did an event on it with Trustpilot last
Transcript
Play full episode
