What Makes a Bad Brand Name?

Minter Dialogue Episode #391

Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He's also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn's journey to becoming a b-corporation, managing an agency while traversing the social tensions and politically charged environment in the US, what you should be considering in how you brand and name your business and products, handling tensions and stress in business and how to make your business more meaningful and valuable.

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