Unlocking Customer Experience Mindset
The Unofficial Shopify Podcast
00:00
Is My Store Ever Good Enough at What Point Can I Stop?
So many people install heat and scroll mapping tools and then never use them right. So research has never been more important to understand why people maybe aren't buying or are buying less, and how you can meet those needs going forward. In this zine store design that I put together I basically told people get a cheap account on hotjar run three maps, heat maps for three weeks print them out for your home and product pages. What do you think that tells you about how people are typically using your store? You will make that back within probably a month of fixing whatever things fix is needed. If it's something around the pitch, or reducing objections, making the customer feel more comfortable buying from
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