CEOs Need Accountability

CEOs are mental athletes. They need someone in their life, especially in this health angle of things, to tell it to them straight and do it in a way that still constitutes respect. Accountability is the most important piece of what we do. We have to hold these CEOs and these high-level people accountable to the actions that we said we're going to take in order to reach the goal. Once they do that, they are going to make more money and have more confidence and have more energy and have more sex all by being at their best health.