Structured Research Approaches for Client Inquiries

Curious as to how a PhD nutrition scientist pivoted from testing infant formula on pigs to advising Fortune 500 giants? Dr. Stephen Fleming reveals his entrepreneurial journey with Traverse Science here today, sharing how he transformed niche expertise and limited resources into a thriving consultancy. Sharing his strategies for effective customer discovery, he details how he built a loyal client base through strategic networking, and scaled a team while prioritizing work-life balance, especially after becoming a parent. Dr. Fleming goes on to offer tactical advice on doubling deal size with value-based pricing and impactful live proposals, and finishes up by sharing practical nutrition insights for entrepreneurs, including the power of fiber, the benefits of tea, and debunking fad diet myths for sustained energy and focus. 

In this episode, you'll learn:

• How to identify and address client needs in a highly specialized field.
• Strategies for effective networking and lead generation, even with limited resources.
• How to structure client engagements and proposals for maximum efficiency and profitability.
• The importance of aligning business goals with personal values and lifestyle preferences.
• Practical tips regarding both nutrition and building and maintaining strong client relationships.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Dr. Stephen Fleming, a neuroscientist with a PhD from the University of Illinois, helps research directors at global nutrition brands like Nestle and Reckitt Benckiser better understand and promote their products. His company, Traverse Science, provides evidence synthesis and literature reviews to substantiate claims, guide R&D, inform policy, and more. By offering an objective scientific perspective, Traverse Science empowers research teams to avoid data overwhelm, make informed decisions, and focus on their core strengths. Dr. Fleming's mission is to cut through misinformation and provide evidence-based solutions for the food and beverage industry.

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